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James Primm

Tonya Primm

Wedding Cam.jpg


Where it began:

I cut my teeth on VHS-C video cameras in the 1980’s. I was 12 years old in 1987 and I would sneak out of the house with my dad’s VHS-C home video camera to make movies with neighborhood friends. With his not knowing I swiped a VHS-C tape and entertained myself as an inspiring film maker using my friends as guinea pig actors. I would write movie scripts from stories in my head mostly horror movies because they were easier and simple to make. Yea I was a video nerd and maybe still am a little.


Movies & TV Shows would inspire me to want to make my own. I would study how the camera would move, how shot was framed.  I would notice how music and sound effects would change the mood. I would also study how the lighting affected the mood and tone of the film. I would watch movies over and over trying to notice the little things not really realizing this was helping me to be a better future videographer.


So one Christmas in the late 80’s I received my very first VHS-C home movie camera for Christmas and a slew of blank VHS-C tapes ready to be used in my film making adventures. Now I could do this without getting in trouble for steeling my dad’s video camera. With my friends being my actors and occasionally bringing my family in on some features. I would create horrible home quality “want to be films” that would impress some viewers - maybe 10. Remember I was 12 to 14 during this time.


As I entered High School I discovered my school had a TV Media Productions class. Osborne high school in Cobb County Georgia was equipped with all the latest broadcast equipment equal to that being used by news companies around the world. Somehow, I was blessed to be going to the only metro Atlanta school to offer such a thing for students to learn in class called “TV Media Productions”. This class covered all aspects of production, from stage design to video editing and everything in between. In this class we would spend the better part of 2 weeks learning how to handle and care for the very expensive equipment.  When my hands grabbed the two handles of an actual true broadcast studio camera that was the same being used in broadcast stations, gameshows, and sitcoms around the world I seriously heard angels sing. It really introduced me to what I was built for. Unfortunately, these studio cameras were about $20,000.00 each the equivalent of $50,000.00 today unobtainable at 15 and 16 years old with no job. This class would be the foundation that made me who I am as a videographer today. I leaned all the basics and advances in the video production field and I really appreciate the teacher and the school for this opportunity. This class introduced me to liner editing (before non-liner computer editing we have today) I learned something I never really thought about. I got my first job at 17 bussing tables - I took out my very first loan to buy a set of Sony editing S-VHS VCR’s with an editing controller costing me a little more than $3,000.00 - today equivalent $8,000.00. I took what I learned in this production class to know what to buy and how to apply the editors. I upgraded my video camera to a Panasonic S-VHS semi-broadcast camera, not quite the Camera we had in school but the school did have a few of these that they allowed students to use around schools for class projects. They were valued at $1,500.00. I bought one of these used for $450.00 in 1996. This improved my production quality of my films greatly. The teacher even allowed me to come in before school to practice my craft which I did daily. So, I owe all that I am as a video professional to that class. I cant remember the teachers full name I just remember Mr. Franco.


In 2003 after being married for a year I realized I needed a second job so I went back to my roots and began Primm Video or a form of it. The “unofficial company” name was PV Entertainment that would later just be call Primm Video in 2009. My wife Tonya and I started out filming and producing wedding videos, doing a about 5 or 6 the first year for neat nothing, just trying to get work. A few years later this would grow to about 25 a year at peak. We shot out first dance school in 2004 and fell in love doing so. As the years went on we gained 6 dance schools shooting their spring recitals. Shortly after this in about 2011 we would begin to shoot school productions for various schools. We found that the recital and school production video to be rewarding that we slowed down weddings. In 2012 we shot our first Commercial Training video which was completely awesome. We now do only 1 to 2 weddings a year, maybe, we focus on school production video and dance school production video along with commercial production video.


So today we are still going strong and love to work for you. Small or large we are here. We are constantly trying to stay up with the technology and always improving our quality.


James Primm

Owner and Video Professional

Hannah Dounis

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